Rucanor Europe

organization

Rucanor Europe started in 1956, in a 16m2 basement. The name Rucanor was originated because the founder of Rucanor, Jacob van Rijswijk, came up with Rucan (Rubber and CANvas). But that name had to be adjusted, because there already was an other company with that name. At the Trade Registration Office a woman suggested to extend the name with ‘OR’; which means ‘Gold’. Therefore Rucanor. The name Rucanor came in to being: Rubber and Canvas is gold. Later, the name also has been translated as: Rubber Canvas Organization or Rubber Canvas Originals.

Up till now rubber and canvas still returns at Rucanor. The best selling sneaker with laces ever: the Rucanor 281 still exists and is essentially identical to the first shoe of 1956. Of course rubber and canvas!

Rucanor Europe started as a Dutch family business and has grown to an international organization with powerful brands, own offices in at least 9 countries, distributors and agents in more than 30 countries, 15.000 retailers and millions of sportive customers all over the world. Rucanor has an enthusiastic team with young, creative and hardworking people. The ‘no nonsense’ culture translates itself into the products. The employees and customers are the most important stakeholders of Rucanor. They are the key for success for the long-term future and we aim to build a steady relationship, where open communication, transpiration, passion, respect and a healthy sense of humor are our clear principles.


vision

Since 1956 Rucanor is a synonym for pure sports pleasure. And it still is very actual. In the recent years the attention for ‘a fit and healthy life’ is growing. With discussions and items such as obesity, social cohesion, mobility and staying fit in the graying society, sports is developing more and more as an important part of daily life. Rucanor, a real family brand, has the ambition to bring sports into the reach of everybody. With the greatest pleasure!

MISSION

That’s why we see it as our mission to be a reliable and successful sportsbrand for everybody. With our broad range of sports clothing and accessories, on a high quality and realistic price level, it our aim to bring sports pleasure in the reach of as much people as possible.